04 Get the Most Out of Your Press Releases Part II - Alan Stevens
Media expert and former journalist Alan Stevens returns to tell us about what never, ever to say to a journalist in any context. www.mediacoach.co.uk Sponsored by Yes! The Secrets Work.
03 Get the Most Out of Your Press Releases Part I - Alan Stevens
Media expert Alan Stevens tells us about what a press release is really for, as well as what exactly a journalist wants, who a journalist is, and how to get on their good side. Sponsored by Yes! The Secrets Work.
02 Getting a Perspective on the Youth Market Part II
The conversation with Melissa Chen continues as we learn how college students live and think, and how effective each type of marketing will be on the campus. Sponsored by ITEX - International B2B Trade Exchange
01 Getting a Perspective on the Youth Market Part I
Guest Melissa Chen shares her knowledge as an undergraduate at UC Berkely and intern with Three Girls Media and Marketing. She lets us in on how college students think in terms of marketing, and what kind of money they have to buy your product. Sponsored by Yes! The Secrets Work.
04 Blogging Eric Yaverbaum
Eric talks about blogging and its importance in today's media culture, as well as the importance of advertising versus PR.
03 The New Generation of PR - Eric Yaverbaum
Eric talks about the new world of marketing, and how the younger generation now controls much of the media.
02 Branding For You John Gerzema
John talks about how brands help larger companies, and how they work as well as how they can work for you.
01 The Brand Bubble John Gerzema
John talks about the importance of brands, and how they are statistically becoming less popular.
04 PR Vs Advertising, the Value of Advertising - Hank Wasiak
Hank Wasiak, CEO of The Concept Farm and Erika talk more about the communications industry, and take listener questions. Also, the Marketing tip of the Week is shared.
03 - Why a Website? Hank Wasiak
Hank Wasiak, CEO of The Concept Farm and Erika talk about The Concept Farm. Also discussed is the communications industry, and they discuss why everyone needs a website.
02 Social Networking Sites Penny Sanseivieri
Penny Sanseivieri, Author of "Marketing Experts", talks about how social networking sites and how they can be important for getting new customers.
01 Blogging Penny Sanseivieri
Erika and Penny Sanseivieri, Author of "Marketing Experts", talk about the importance of internet communications such as blogging.
04 Advertising Tips for Beginners - Roy Williams
Roy Williams, President & CEO of Wizard of Ads Inc.
03 The use of Branding in Advertising. - Roy Williams
Roy Williams, President & CEO of Wizard of Ads Inc.
02 What small business owners need to know before they advertize. - Roy Wil
Roy Williams, President & CEO of Wizard of Ads Inc.
01 How to use a website to determine the ROI of an ad - Roy Williams
Adam Donymeyer, Acct Executive @ The Wizard Academy answers these and other important questions: What is the ad Gravity Pit?Is advertizing a good idea for small businesses in a down economy?
04 Marketing Tip, Sponsor Segment
Erika shares another marketing tip, and talks about Itex.com.
03 - Branding Advice, Listener Questions- George Torok, Continued
George and Erika answer Listener Questions, Marketing Tip of the Week, George shares more advice about branding
02 Branding Vs. Relationships, Testimonials George Torok, continued
George and Erika talk more about branding and relationships, and also about testimonials
01 Pre-Holiday Ad Spectacular, Branding George Torok
Erika talks about the holiday ad spectacular and sponsors. George Torok, Author and Marketing Expert and Erika talk about branding and how it works.
04 Celebrity Gifting, Marketing Tip - Lash Fary
Lash talks about how and where everyone should start with celebrity gifting, even on a limited budget. Also shared is the marketing tip of the week.
03 - Are you right for Oprah, Celebrity Gifting- Lash Fary
Lash Fary of Distinctive Assets and Erika talk about how not everyone is right for every publication, and what the benefits of celebrity gifting are.
02 The Importance of Blogging Mitch Tyler
Erika and Mitch Tyler discuss diferent kinds of blogs, and why everyone needs their own blog.
01 Internet Optimization Mitch Tyler
Mitch Tyler, Internet Marketing Wiz talks about how to optimize your business online and how to get better search engine rankings.
04 Sponsor Segment, Marketing Tip - Host Erika Taylor
Erika talks about the show's sponsors; Weddingish, Induz, and Zayer Quality construction. She also talks more about the PR 101 Radio Holiday Ad Spectacular. Also, marketing tip of the week about the cluster concept.
03 - Are you right for Oprah?- Alyson Dutch, Cont.
Erika talks again about the PR 101 Holiday Ad Spectacular; Alyson and Erika talk about why everyone wants to be in Oprah, and how it is not feasible, and how not everyone is right for the audience. Also discussed are charity events helping your business.
02 How do I determine if I'm worthy? Alyson Dutch, continued
Alyson and Erika discuss what is and isn't worthy of going to the press for.
01 Holiday Ad Spectacular, Contacting the Media Alyson Dutch
Erika talks about PR 101's Holiday Ad Spectacular, and the show sponsors. Alyson and Erika discuss do it yourself PR, and how to contact the media.
04 Sniper Publicity, and the New Rules of PR and Marketing - David Meerman
How to target specific customers with niche marketing, the new rules of PR and marketing.
03 - PR Tip of the Week, and the Change of Marketing David Meerman Scott
PR Tip of the Week: How to Contact the Media. Host Erika Taylor shares her tried and true proprietary e-mail formula for writing to reporters and editors. Also, how the rules of marketing have changed and why the marketing scene will never be the same.