Essential Marketing Secrets (Money)

60 min. from Wed Jul 1 00:00:00 CDT 2009 Show - It's all the rage. Everybody wants to make a killing selling e-books, special reports, audio programs and other information products online. And, there's a lot of hype out there about how to make $5,000, $10,000 or $15,000 a month doing it-while only working four or five hours a week at it. All that sounds great, but is it realistic? How do you even start an online information products business? What kind of success can you really expect? One...

60 min. from Wed Jun 24 00:00:00 CDT 2009 Show - The successful launch of a new product is a daunting marketing challenge. Long gone are the days of simply creating a brochure, direct mailers and a series of print ads. Today's marketing launch requires a strategic mix of traditional media, web site, email and other online campaigns. How to tie it all together on a global basis and make it a success is an area where Rich Carvill, President of True Vine Marketing Communications, has a great...

60 min. from Wed Jun 17 00:00:00 CDT 2009 Show - Social media is all the rage, but few people know how to leverage its business marketing power more than Colorado entrepreneur, speaker and radio host, Rob McNealy. Rob has 100,000 Twitter followers and more than 500 LinkedIn connections. It's no wonder companies from around the country consult with him on how to maximize the strength of these two popular social media programs. In this episode of Essential Marketing Secrets, my guest, Rob...

60 min. from Wed Jun 10 00:00:00 CDT 2009 Show - Forget what you knew about search engine optimization (SEO) last year because it is probably out of date. Or is it? Who really knows for sure? Many marketers have stopped trying to stay up to date with SEO tactics because they are ever changing. But taking this route is a mistake. In this episode of Essential Marketing Secrets, my guest, Tarla Cummings of Location 3 Media, and I will take an in-depth look at SEO today and where it is headed...

60 min. from Wed Jun 3 00:00:00 CDT 2009 Show - It's true. You really can learn to use your thoughts to create the life you really want. At home, and in the world of marketing. Dr. Wayne Dyer said, "If you only knew how much your thoughts effected your body, you would never think a negative thought again." The Law of Attraction is one of the most powerful laws governing the universe. It can be explained by saying, "What you think about and fuel with emotion must manifest in your life." And,...

60 min. from Wed May 27 00:00:00 CDT 2009 Show - Do you Facebook? Are you LinkedIn? Can You Twitter? Are you dialed into Stumble Upon? Do you even know what any of this means? Social media and its potential applications for business are only beginning to take shape. Learn how these new tools can gain you publicity, position you as a market expert, expand your prospect base-and add to your bottom line. Please join me and my guests, Tarla Cummings of Location 3 Media and Greg Olson of...

60 min. from Wed May 20 00:00:00 CDT 2009 Show - Video to web continues to advance the online landscape as an evolving mixture of rich media tools are expanding the opportunities for communicating with your target audience. This medium is moving rapidly, so in this episode of Essential Marketing Secrets we will hit the "pause" button and ask the question - Video and the web: where are we and where are we going? Among the many items we will cover will be how today's streaming video...

60 min. from Wed May 13 00:00:00 CDT 2009 Show - When embarking on a marketing campaign that includes multiple collateral materials, web copy and video, it's a natural reflex to immediately start writing snappy headlines and sizzling body copy. However, before you can get to the fun stuff there's a lot of painstaking legwork that needs to be done. To create a successful marketing campaign, preparation is key. This means collecting and assembling information that is vital to developing an...

60 min. from Wed May 6 00:00:00 CDT 2009 Show - There's no getting around it. There's the kind of writing you do to please your English teacher, and there's the kind of writing you do to motivate people to buy products. And they are two completely different things. Today, many marketing professionals have competent writing skills, but they don't know the secret techniques for writing compelling sales letters, headlines, print ads, web site copy, brochures and more. Want to learn how to use...

60 min. from Wed Apr 29 00:00:00 CDT 2009 Show - The greatest sin in the public relations (PR) world is the sin of doing absolutely nothing and then wondering why the media isn't paying attention to you-or in the case of a crisis, wondering why they are eating you alive. As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR. Or, you can contact a PR consulting firm to assist you in the adventure....

60 min. from Wed Apr 22 00:00:00 CDT 2009 Show - It's a simple fact. When customers are presented with inconsistent or muddled marketing messages, they instinctively say, "no." However, creating consistent selling statements throughout your marketing materials can be difficult. Especially when you're under the gun to produce a sales letter by the end of the week and a brochure by the end of the month-not to mention a print ad that's due ASAP. So how do top companies solve this problem? They...

60 min. from Wed Apr 15 00:00:00 CDT 2009 Show - Do you Facebook? Are you LinkedIn? Can You Twitter? Are you dialed into Stumble Upon? Do you even know what any of this means? Social media and its potential applications for business are only beginning to take shape. Learn how these new tools can gain you publicity, position you as a market expert, expand your prospect base-and add to your bottom line. Please join me and my guests, Tarla Cummings of Location 3 Media and Greg Olson of...

60 min. from Wed Apr 8 00:00:00 CDT 2009 Show - Does the economy have you taking a hard look at your marketing programs? When things get tight, many businesses choke back their marketing and wait for things to change. Why? Money. As in, marketing costs money-so when things get rough we hold onto our dollars and do less marketing. This is a drastic step and a big mistake. The fact is, you can thrive in a bad economy and my special guest, Sara Allison DeRousse, will tell you how. Sara is...